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| G-SHOCK, the watch that brought the new concept of toughness to the timepiece. It began with a reckless challenge to the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped. Project Team Tough was formed to build it in 1981.The inspiration for the development of G-SHOCK came from an engineer who wanted to make “a tough watch that doesn't break even when dropped.” He conducted repeated tests by dropping a watch from the third floor of the research and development center to analyze how it broke and redesign the structure. |
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